What if everybody advertised this way?

For the past several weeks, a Crystal Lake business has been advertising illegally along State highways and apparently getting away with it.

There are about 20 such signs along US 14 between Woodstock and Crystal Lake.

Advertising in the right-of-way is illegal but commonly not enforced. IDOT just doesn't have the manpower. And why should the public have to pay for two men and a truck to stop at every sign and remove it?

What if IDOT cited an advertiser for each sign? Perhaps a $50-100 fine per sign? Can you imagine all the IDOT funds that would have to be expended?

First, someone has to complain or an IDOT employee has to notice the illegal signs.
Then a truck has to stop (hopefully, not be dispatched). It would be wise to document and photograph the illegal sign.
Then, somehow, a citation has to be issued.
Then it has to be prosecuted, unless the violator rolls over and just pays the fine.
Then there has to be a collection plan.
And an appeal process.

How much simpler it would be, if IDOT employees just stopped and yanked the signs out of the ground and discarded them back at the IDOT office. This is probably the cheapest route. The law is already in place.

What's the cost of no action? More and more businesses will take advantage of the free advertising locations.

Why do I think that Mayfair must be aware of the law against right-of-way advertising and the non-existent cost of violating that law?